Can't grow your coaching business?

Are you a fitness coach Spending too many hours managing clients, writing programs, and posting weak marketing content?

The secret solution isn't a magic guide or guru.
It's a system, and The Process ICC will give you just that.

Discover how to implement simple, proven tools that help you get more clients, program in half the time, and enjoy growing income.

every coach's problem

Many fitness coaches have been trained to help clients achieve results, but struggle with critical parts – managing intake, assessments, training plans, and follow-ups.

Without structured systems, you're wasting hours on manual work, risking burnout, and missing out on opportunities to grow your skills and income.

Sounds familiar? Now, imagine:

✅ Consistent client onboarding and goal-setting
✅ Training programs delivered with confidence and efficiency
✅ More time coaching and less time behind your computer
✅ Growing your client base without sacrificing your free time

Sounds fake? We can help you make it reality.

The individual coaching certification

The process ICC is your step-by-step blueprint to build repeatable, scalable processes – from client intake and assessments to training plan delivery, and even finding your unique origin story and turning it into your genuine, powerful, personal brand.

In as little as 8 weeks, ICC has helped coaches turn intuition into proven systems, letting them focus on excellent coaching, not managing chaos.

The ICC has shown me a level and dedication to coaching that I had never been exposed to before.

MEG POTTER, UNITED KINGDOM

It's highly practical. In my favorite stages, we get to design programs for imagined avatar clients.
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JONATHAN OOI, BRUNEI

I think I've always had an intuitive understanding of what it takes to be a good coach, but the ICC created the structure that made me truly understand.
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CARLOS RIBES, SPAIN

ready to know more? call us.

Book a free strategy call with our team right now.

TALK TO US NOW

what will you learn?

The Process ICC is the result of 16 years of real-world experience from Ed Haynes, founder of Coastal Fitness, Asia’s leading strength and conditioning facility.

The ICC gathers all the lessons and systems to foster world-class fitness professionals, using tools to do more with less time, growing the income for all his coaches.

THE PROCESS ICC IS MADE OF SIX KEY STAGES:

1: Client onboarding

Bring in a prospective client to your onboarding process
use an intake form and inital meeting to establish goals and priorities
provide a movement assessment to identify training priorities

2: nutrition & lifestyle pyramid

learn the foundations for health and wellness
effectively prioritise sleep, nutrition, and lifestyle
prescribe habits that foster gains and longevity

3: resistance training DESIGN

UNDERSTAND HOW TRAINING PROMOTES MUSCLE GROWTH
USE REP, SET, REST, AND TEMPO PRESCRIPTIONS FOR MAXIMUM EFFECT
CREATE A TRAINING PLAN FROM A YEAR DOWN TO THE DAY TO REACH GOALS

4: ENERGY SYSTEMS TRAINING DESIGN

UNDERSTAND HOW THE BODY UTILISES ENERGY IN DIFFERENT SITUATIONS
MAXIMIZE THE VARIOUS AEROBIC AND ANAEROBIC SYSTEMS OF THE BODY
PLAN AND PRESCRIBE TRAINING PLANS THAT SUPERCHARGE PROGRESS

5: BLENDING RESISTANCE & ENERGY

UNDERSTAND THE FOUNDATIONS OF STRENGTH AND CONDITIONING TRAINING
WRITE EFFECTIVE PROGRAMS THAT PRODUCE RESULTS AND AVOID BURNOUT
BECOME AN IMPACTFUL COACH FOR HYBRID ATHLETES

6: YOUR PERSONAL BRAND & STORY

DISCOVER AND ARTICULATE YOUR UNIQUE STORY TO CONNECT WITH CLIENTS
SEPARATE YOUR SKILLSETS TO FOCUS ON THE ONES THAT PROVIDE MOST VALUE
BUILD A BRANDING FOUNDATION THAT GUIDES GENUINE, POWERFUL MARKETING CONTENT

WANT MORE DETAILS?

DOWNLOAD THE FULL COURSE OUTLINE

The course has stages made specifically to teach you how to develop effective programming for my clients.
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ANDREW LU, HONG KONG

The lifestyle essentials and nutrition education help to differentiate this course from the plethora of other courses out there.

ANDY BRATSANOS, HONG KONG

After completing Stage 6, you really have a clearer understanding of yourself, what you really enjoy doing as a coach, and how to leverage the kinds of tasks that play to your strengths.
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BRUCE SIO, MACAU

How about a free preview of the icc?

we want all coaches to have a chance to level up their skill and improve their business. That's why we offer a mini-version of the process icc absolutely free.

Learn how to write the perfect resistance training program design in half the time it takes you now.

ENROLL TO OUR FREE RESISTANCE TRAINING PROGRAMME DESIGN COURSE NOW

THE ICC BOOSTS BUSINESS

While you're learning, the ICC will give you systems and structures for your clients to succeed and your career to flourish.

STRUCTURED CLIENT INTAKE AND GOAL-SETTING FRAMEWORKS
‍Quickly define client needs, weaknesses, injuries, and priorities.
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‍TEMPLATES AND TOOLS FOR TRAINING PLANS
‍Move from “by feel” to consistent programs using a standard, reusable structure.
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‍SIMPLE AUTOMATION AND MANAGEMENT SYSTEMS
‍Learn to use proven, affordable tools such as WodUp to save time.
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‍MARKETING AND CLIENT ATTRACTION STRATEGIES
‍Build your brand, create content, and attract ideal clients while staying genuinely yourself.
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‍RETENTION AND ENGAGEMENT METHODOLOGIES
‍Keep clients motivated and loyal with systemized follow-ups and progress check-ins.

DOES the icc really work?

There are many coaching certification programs out there.
And they’re also worthwhile. We’ve taken them ourselves.

But if you want to see what makes the The Process ICC successful,
just take a look at our growing list of graduates from all over the world.

THE ICC-CERTIFIED COACH NETWORK

WHAT IF THE ICC DOESN'T WORK?

The Individual Coaching Certification will achieve your dream of earning more money as a professional fitness coach, and we back that 100% with our word, and with our own money.
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THE ICC MONEY TALKS GUARANTEE

EARN YOUR INVESTMENT BACK…OR WE WILL
‍If you don't make your investment back in 2 months after graduating, we'll pay you back the difference.

SATISFACTION OR BUST
‍Finished 75% of the ICC and it’s worth your investment? We'll pay you back, no questions asked.

WHAT YOU GET FOR ENROLLING TODAY:

27hrs of video lessons
Quizzes after every lesson to confirm learning
Companion & transcript PDFs
Assessments with personalized feedback
1.9 NASM CEUs upon completion
Lifetime of access to the course and future updates

WANT MORE? GET MORE!

30min face-to-face onboarding call to start your journey ($130 value)
1 FREE MONTH OF program delivery and management platform ($49/month value)
Popular program templates that you can customize ($120 value)
Exclusive membership to continuing education portal (The Hub) ($240)
Subscription to our online training program while you learn ($120 value)

THAT'S A TOTAL ADDED VALUE OF $659
YOURS, FOR FREE.

SEEN ENOUGH? ENROLL NOW

ONE-TIME FULL PAYMENT OF US $1299 3 MONTHLY INSTALLMENTS OF US $455 6 MONTHLY INSTALLMENTS OF US $227

STILL NOT SURE? call us.

Book a FREE 15min call with us to see if The Process ICC is right for you.
We'll even add an exclusive deal on The Process ICC for giving us your time.

TALK TO US NOW

WHAT MAKES US DIFFERENT?

put it to practice

We aren’t just teaching theory; our lessons are meant to be experienced. So as you learn, you can practice your growing knowledge with a current client, within your group class, or even on yourself.

feedback from real people

We’re not making assignments to give you busy work and earn your Certificate. We want you to express your learnings, struggles, challenges, wins…everything. And we will honor your expression with feedback written by The Process Team.

trust the process

The Process Education Team follows the training programME. We actively use the teachings of the Individual Coaching certification to help our own clients succeed. We see these results every day, and we know that if coaches want to make this kind of impact, they 100% can.

community

We are all here to make an impact and support each other on our journey. and that includes you, should you choose to begin this journey.

who is my instructor / mentor?

Ed Haynes

With over fifteen years of experience in individual and team coaching, team leadership, business ownership, and mentorship, Ed is the founding member of The Individual Coaching certification.

Ed has mentored his team to provide excellence on the coaching floor at Coastal Fitness, a leading strength and conditioning facility in Hong Kong.

2020 saw the start of The Process Programming online training programme, allowing Ed’s team to provide their coaching services to affiliate gyms all over Asia and athletes all over the world.

While coaching elite athletes at the world stage and working professionals looking to live to their fullest, Ed has amassed a wealth of coaching experience that inspired him to share with the world through the Individual Coaching Course.

still want to Change lives?

If you're not yet ready to enroll to The Process ICC, but want to learn more about how to become a world-class coach, we can help!

Sign up to our mailing list for updates, free tools, and news from our Coaching and Education Team.
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The process INDIVIDUAL coaching certification